This 65-unit chain of jewelry stores was looking for a way to drive up its bridal credit business. As a creative lead, I concepted and wrote the winning campaign concept. Designed with an edgy, aspirational feel, this campaign brought in new upscale clientele while making diamond education more approachable to entry-level shoppers.
The brochure served as a cornerstone to additional elements including Out of Home (OOH) advertising, direct mail and Point of Sale (POS) copywriting. Overall this campaign successfully influenced an X% increase YOY in the middle-income bridal market. Project developed in collaboration with GCI Agency.
Come together as a couple to define your signature style with a sensational sparkling stone.
Approximately 44,230 "I do's" are exchanged every weekend, witnessed by 380 million wedding guests.
Let's hear it for the best guys and girls in your life. Honor your nearest and dearest friends with mementos they'll always treasure.