Corporate Responsibility, Journey of Dreams Toolkit
To launch a new Corporate Social Responsibility (CSR) initiative for Mary Kay, I developed the winning concept where animation merged with real-life for a dream-like narrative to develop onscreen. This video, along with print and social elements, combined product launch with cause marketing messaging.
Produced in collaboration with a local animation studio, I worked start-to-finish on the video treatment, script, talent selection and final edit. The result was complete global sellout of the product, enabling thousands of sales dollars to flow to causes that enrich women’s lives all over the world.