Mary Kay Skincare Catalog

COPYWRITER & CONTENT STRATEGY

As a global beauty company, Mary Kay Inc has a strong following for its clinically-proven skin care products. With an existing sun protection line that was in need of fresh positioning, I was assigned to develop an education and marketing piece from the ground-up.

With limited source material and vibrant yellow packaging to incorporate, I reimagined the branding from a wellness perspective. With input from clinical and regulatory staff to ensure global compliance, the result was a fun, accessible, multipurpose education piece with all-new content in a modular format to accommodate localization in different markets. The outcome: 40 countries were supported with repromotion of an entire product category--content ready for publishing on the web and in print as Look Book layouts and sales fliers.

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Match the SPF number with your sun exposure to defend your skin  against UVA and UVB rays.

Match the SPF number with your sun exposure to defend your skin against UVA and UVB rays.

Extra SPF Protection Is Essential for Active Lifestyles

Extra SPF Protection Is Essential for Active Lifestyles