I was engaged to develop a PR mailer filled with product samples going to social media influencers. Targeting beauty bloggers who post about hair, I wrote the mailer insert to coincide with planned repromotion of Sally’s ion® line of hair color, tools and styling products.
This mailer provided the assist the social media manager needed to connect influencers to talking points on Sally’s exclusive ion® brand, ultimately providing PR support on Instagram with beauty bloggers across the quarter.
Let us (and your followers!) know what you think of these items.