Sally Beauty Blogger Mailer

COPYWRITING & CONTENT STRATEGY

I was engaged to develop a PR mailer filled with product samples going to social media influencers. Targeting beauty bloggers who post about hair, I wrote the mailer insert to coincide with planned repromotion of Sally’s ion® line of hair color, tools and styling products.

This mailer provided the assist the social media manager needed to connect influencers to talking points on Sally’s exclusive ion® brand, ultimately providing PR support on Instagram with beauty bloggers across the quarter.

Let us (and your followers!) know what you think of these items.

Let us (and your followers!) know what you think of these items.