Making Life a Wee Bit Better

My Looie Startup Branding

BRANDING & COPYWRITING

This fun web-based startup needed a brand story and mission statement that expressed the owners’ unique point-of-view about life with dogs. To support the online launch, I learned the passionate story behind their product and service offerings and put it into words.


To elevate this new brand’s conversion power, I optimized the content—delivering social lead generation and help maximizing subscription orders. As a result of our collaboration, the company exceeded its Dallas opening day target for mylooie.com, debuting to XX subscribers who placed XX initial online orders.  


Making Life a Wee Bit Better

Making Life a Wee Bit Better

How We Traded Puddles for Cuddles

How We Traded Puddles for Cuddles

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